eMarketer · During March 2019–June 2023
Expanding Collections
Helping readers discover and compare related reports without leaving the context of the current report page.
- Role
- UX/UI Designer
- Organization
- eMarketerEmployer
- Timeline
- Completed during Mark’s eMarketer role; exact dates remain to be documented.
- Status
- Launched feature
Business problem
Related report collections were not prominent enough on content pages, limiting discovery and engagement.
User problem
Readers comparing reports across regions or industries had to search repeatedly or manage multiple tabs.
My ownership
Gathered requirements, explored concepts, created wireframes and high-fidelity UI, and contributed to usability testing.
Constraints
The feature needed to fit existing report pages.
It needed to support small and large collections and scale to other content types.
Research and evidence
Used prior research and data to establish analyst and researcher needs.
The published case study reports five remote usability sessions.
Important decisions
Combined a browsable carousel with an expanded collection view.
Used distinct report imagery to differentiate related content.
Alternatives considered
Explored modals, sticky floating menus, and carousels.
Tradeoffs
The final pattern balanced compact in-page discovery with access to the full collection.
Collaboration
Gathered requirements with product, sales, and engineering stakeholders.
Systems thinking
Designed the interaction for different collection sizes and potential use with reports, articles, charts, and videos.
What shipped
- Related-report carousel
- Expanded collection view
Project links
Reflection
The next iteration considered filtering, extension to other asset types, and continued engagement monitoring.